Radio Monitoring is a remarkable system for tracking campaign and competitor
airplay in major Australian markets; our proprietary software combines "Watermarking"
and "Fingerprinting" technologies for best possible accuracy and flexibility.
Key Features
Post times are available within 20 minutes of broadcast; the on line system correlates
broadcast to schedule showing discrepancies, bonus spots and reports competitor activity
including daypart rotation, SOV and flighting.
Various agency friendly reports are supplied including:
Campaign reports that investigate advertiser activity
Market reports that display competitor advertiser activity
Reports feature the option to:
Search and save audio to your desktop
Save data to a formatted Excel spreadsheet
Export data in a format for third party software
Generate R&F in third party software from spot exports
Check competitor adjacencies and placement
View position in break
Key number rotation
Search by market, station, network or "All"
Markets Monitored
NSW Sydney
Newcastle
Gosford
Wollongong
VIC Melbourne
Geelong
QLD Brisbane
Gold Coast
SA Adelaide
WA Perth